“ My main day-to-day task at the club is to attract new partners and SponsWatch is a key driver in making that happen. If I’m honest, I keep SponsWatch as somewhat of a guarded secret, as I don’t want too many other clubs finding out about them! It’s a unique product that actively helps us grow our sponsorship collaborations. SponsWatch gives me and the club the upper hand on others in the market by providing us with measurable and verifiable sponsorship data.”
Patrik Blomquist
Hammarby Fotboll
“ What we really need is a valuation model based on net advertising costs instead of being based on finger-in-the air list prices which no one really pays. SponsWatch has now successfully developed that valuation model.”
Christer Plars
Svenska Ishockeyförbundet