MEASURE YOUR EXPOSURE
ALL MEDIA • ALL PLATFORMS

About us

We use the latest in computer vision technology, machine learning, social media listening tools and artificial intelligence to measure the sponsorship exposure value across all media and all platforms. We empower teams, leagues and federations to make the right decisions based on a consistent valuation method established on industry-approved standards. We enable brands to get the most out of their logo exposure, maximise their visibility and return on investment.

Our story

The industry had long been lacking consistent and effective methods of accurately measuring sponsorship exposure value. Coming from the world of sports marketing, PR and market research, and being passionate about sports and technology, we established SponsWatch in 2021 with the ambition of becoming the global currency for sponsorship exposure.

COVERAGE

All Formats
Video
Image
IMAGE
Text
Audio
Audio
All Platforms
Traditional
Broadcasting
Online
Publishing
Online
Publishing
Social
Media
Podcast
Podcast
Technology
State-of-the-art AI Computer vision
Best-in-class social media listening tools
Automated processes
ANALYSIS
Artificial Intelligence
Exposure time, visibility and factual reach
Logo size, placement and competition
Valuation
Consistent method
Based on industry-approved metrics and assumptions
Advertising costs at a discounted price
Net distribution numbers
Technology
State-of-the-art
AI Computer vision
Best-in-class social media listening tools
Automated processes
ANALYSIS
Artificial Intelligence
Automated process
Exposure time, visibility and factual reach
Logo size, placement and competition
Valuation
Consistent method
Based on industry-approved metrics and assumptions
Advertising costs at a discounted price
Net distribution numbers
Benefits

RIGHT HOLDERS

Analyse all aspects of brand exposure
(to ensure right pricing of exposure surfaces) ​
Provide accurate assessment and
optimization of sponsor performance
Offer sponsors state-of-the-art reporting
Effectively communicate the
commercial benefits of partnership
Show sponsors your true value

Sponsors

Measure and evaluate your
sponsorship exposure – ROI
Assess the impact of sponsorship
on brand recognition
Analyse and compare right
holders partnership proposals
Maximise efficiency of
sponsorship expenditure
Compare sponsorship to
other marketing strategies

Some of the brands we are tracking

WHAT OUR CLIENTS SAY ABOUT US

Get In Touch

STOCKHOLM TEAM

Mauricio Torres
Founder & Managing Director, Sales & General Inquiries
Emelie Lindgren
Client Delivery Manager

STOCKHOLM TEAM​

Filip Elander
Machine Learning Lead Engineer
Robert Cedergren
Machine Learning Engineer

MADRID TEAM

Carlos de la Orden
Lead Software Developer
Aarón Contreras Fontanillo
Software Developer
Stay up-to-date with our latest news and developments.

Follow us on LinkedIn.

Hudiksvallsgatan 6
113 30 Stockholm