WHO WE ARE
Maximise the visibility and value
of your sponsorship exposure
A state-of-the-art one-stop-shop
offering a sophisticated and
accurate solution with a consistent
Maximise the visibility and value
of your sponsorship exposure
The industry has long been lacking a consistent and effective method of accurately measuring sponsorship exposure value
Current methods fail to cover the entire media landscape and are often manual, resulting in ad-hoc valuations that are prone to human error
Combining state-of-the-art computer vision, social media listening tools and best-in-class AI proprietary technology to deliver a one-stop-shop solution that covers all formats across the entire media landscape
State of the art computer vision, logo detection and classification
Best-in-class social media listening tools
Automated processes (API)
Automated process (API)
eliminating the risk of human error
Exposure time, visibility and factual reach
Logo size, placement and competition
Based on industry-approved metrics and assumptions
Advertising costs at a discounted price
Net distribution numbers
Analyse all aspects of brand exposure
(to ensure right pricing of exposure surfaces)
Provide accurate assessment and
optimization of sponsor performance
Offer sponsors state-of-the-art reporting
Effectively communicate the
commercial benefits of partnership
Show sponsors your true value
Measure and evaluate your
sponsorship exposure – ROI
Assess the impact of sponsorship
on brand recognition
Analyse and compare right
holders partnership proposals
Maximise efficiency of
Compare sponsorship to
other marketing strategies
The industry had long been lacking consistent and effective methods of accurately measuring sponsorship exposure value. Coming from the world of sports marketing, PR and market research, and being passionate about sports and technology, we established SponsWatch in 2021 with the ambition of becoming the global currency for sponsorship exposure.
some of the brands we are tracking
WHAT OUR CLIENTS SAY ABOUT US
Our sponsors were thrilled and impressed by the level of detail that we showed in the report but also by the mere magnitude of SponsWatch
The true differentiator is your ability to capture so much of the exposure, much, much more than what we are used to.
Head of Marketing and Sales, Hammarby Fotbol
What we really need is a valuation model based on net advertising costs instead of being based on fictive list prices which no one really pays. It seems you have nailed your valuation model.
Head of Sales and sponsorship, Swedish Ice Hockey Federation
Get In Touch
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Hudiksvallsgatan 6, 4tr | 11330 Stockholm
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The materials appearing on SponsWatch AB’s Website may include technical, typographical, or photographic errors. SponsWatch AB will not promise that any of the materials in this Website are accurate, complete, or current. SponsWatch AB may change the materials contained on its Website at any time without notice. SponsWatch AB does not make any commitment to update the materials.
SponsWatch AB uses stock Images from Envato, shutterstock
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PA Images /Toni Duggan & Lauren Hanf Alamy Stock Foto
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insidefoto srl /Vettel Ferrari Pit Stop/ Alamy Stock Foto
The Canadian Press /Brett Seney & Gianni Fairbrother/ Alamy Stock Foto
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Fabrizio Malisan /Petra Vlhova,in Courchevel/ Alamy Stock Foto
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