of your sponsorship exposure
offering a sophisticated and
accurate solution with a consistent
valuation method
of your sponsorship exposure
About us
We use the latest in computer vision technology, machine learning, social media listening tools and artificial intelligence to measure the sponsorship exposure value across all media and all platforms. We empower teams, leagues and federations to make the right decisions based on a consistent valuation method established on industry-approved standards. We enable brands to get the most out of their logo exposure, maximise their visibility and return on investment.
Our story
The industry had long been lacking consistent and effective methods of accurately measuring sponsorship exposure value. Coming from the world of sports marketing, PR and market research, and being passionate about sports and technology, we established SponsWatch in 2021 with the ambition of becoming the global currency for sponsorship exposure.
OUR SERVICES
At SponsWatch, we take a holistic, one-stop approach to sponsorship measurement. Our platform blends advanced media analytics with actionable insights to show how partnerships shape awareness, perception, and consumer behavior.
Good data is the foundation of every meaningful analysis and decision. But data alone isn’t enough, what matters is how you use it. That’s why we combine accurate measurement with consultative expertise, transforming data into insights and actions that create real value.
When it comes to exposure, knowing the value is just the beginning. We help our clients understand how to maximise it, from optimal logo placement and creative design to empty-space analysis and performance optimisation.
Beyond exposure, we measure the true brand impact of sponsorships. Through our suite of tools, we uncover how partnerships influence brand love, purchase intent, and emotional connection, helping brands and rights holders not only understand what works, but why it works and how to make it even better.
COVERAGE
All Formats
Video
Image
IMAGE
Text
Audio
Audio
All Platforms
Traditional
Broadcasting
Online
Publishing
Online
Publishing
Social
Media
Podcast
Podcast
Technology
State-of-the-art AI Computer vision
Best-in-class social media listening tools
Automated processes
ANALYSIS
Artificial Intelligence
Exposure time, visibility and factual reach
Logo size, placement and competition
Valuation
Consistent method
Based on industry-approved metrics and assumptions
Advertising costs at a discounted price
Net distribution numbers
Technology
State-of-the-art
AI Computer vision
Best-in-class social media listening tools
Automated processes
ANALYSIS
Artificial Intelligence
Automated process
Exposure time, visibility and factual reach
Logo size, placement and competition
Valuation
Consistent method
Based on industry-approved metrics and assumptions
Advertising costs at a discounted price
Net distribution numbers
Benefits
RIGHT HOLDERS
Analyse all aspects of brand exposure
(to ensure right pricing of exposure surfaces)
Provide accurate assessment and
optimization of sponsor performance
Offer sponsors state-of-the-art reporting
Effectively communicate the
commercial benefits of partnership
Show sponsors your true value
Sponsors
Measure and evaluate your
sponsorship exposure – ROI
Assess the impact of sponsorship
on brand recognition
Analyse and compare right
holders partnership proposals
Maximise efficiency of
sponsorship expenditure
Compare sponsorship to
other marketing strategies
Some of our customers
WHAT OUR CLIENTS SAY ABOUT US
“ My main day-to-day task at the club is to attract new partners and SponsWatch is a key driver in making that happen. If I’m honest, I keep SponsWatch as somewhat of a guarded secret, as I don’t want too many other clubs finding out about them! It’s a unique product that actively helps us grow our sponsorship collaborations. SponsWatch gives me and the club the upper hand on others in the market by providing us with measurable and verifiable sponsorship data.”
Patrik Blomquist
Hammarby Fotboll
“ What we really need is a valuation model based on net advertising costs instead of being based on finger-in-the air list prices which no one really pays. SponsWatch has now successfully developed that valuation model.”
Christer Plars
Svenska Ishockeyförbundet
Get In Touch
STOCKHOLM TEAM
STOCKHOLM TEAM
MADRID TEAM
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