Why SponsWatch

The industry has long been lacking a consistent and effective method of accurately measuring sponsorship exposure value

Current methods fail to cover the entire media landscape and are often manual, resulting in ad-hoc valuations that are prone to human error

The Solution

Combining state-of-the-art computer vision, social media listening tools and best-in-class AI proprietary technology to deliver a one-stop-shop solution that covers all formats across the entire media landscape

COVERAGE

All Formats

Video

Image

Text

Audio

All Platforms

Traditional
Broadcasting

Online
Publishing

Social
Media

Podcast

Technology
State of the art computer vision, logo detection and classification
Best-in-class social media listening tools
Automated processes (API)
ANALYSIS
Artificial Intelligence
Automated process (API)
eliminating the risk of human error
Exposure time, visibility and factual reach
Logo size, placement and competition
Valuation
Consistent method
Based on industry-approved metrics and assumptions
Advertising costs at a discounted price
Net distribution numbers
Benefits

Right Holders

Analyse all aspects of brand exposure
(to ensure right pricing of exposure surfaces) ​
Provide accurate assessment and
optimization of sponsor performance
Offer sponsors state-of-the-art reporting
Effectively communicate the
commercial benefits of partnership
Show sponsors your true value

Sponsors

Measure and evaluate your
sponsorship exposure – ROI
Assess the impact of sponsorship
on brand recognition
Analyse and compare right
holders partnership proposals
Maximise efficiency of
sponsorship expenditure
Compare sponsorship to
other marketing strategies

About us

We use the latest in computer vision technology, machine learning, social media listening tools and artificial intelligence to measure the sponsorship exposure value across all media and all platforms. We empower teams, leagues and federations to make the right decisions based on a consistent valuation method established on industry-approved standards. We enable brands to get the most out of their logo exposure, maximise their visibility and return on investment.
Our story
The industry had long been lacking consistent and effective methods of accurately measuring sponsorship exposure value. Coming from the world of sports marketing, PR and market research, and being passionate about sports and technology, we established SponsWatch in 2021 with the ambition of becoming the global currency for sponsorship exposure.

some of the brands we are tracking

WHAT OUR CLIENTS SAY ABOUT US

Get In Touch

Request a demo
info@sponswatch.com
Hudiksvallsgatan 6, 4tr | 11330 Stockholm

    SPONSWACTCH
    SponsWatch AB
    Hudiksvallsgatan 6, 4tr
    11330 Stockholm
    info @ sponswatch .com