of your sponsorship exposure
offering a sophisticated and
accurate solution with a consistent
valuation method
of your sponsorship exposure
The industry has long been lacking a consistent and effective method of accurately measuring sponsorship exposure value
Current methods fail to cover the entire media landscape and are often manual, resulting in ad-hoc valuations that are prone to human error
The Solution
Combining state-of-the-art computer vision, social media listening tools and best-in-class AI proprietary technology to deliver a one-stop-shop solution that covers all formats across the entire media landscape
COVERAGE
All Formats
Video
Image
Text
Audio
All Platforms
Traditional
Broadcasting
Online
Publishing
Social
Media
Podcast
Technology
State of the art computer vision, logo detection and classification
Best-in-class social media listening tools
Automated processes (API)
ANALYSIS
Artificial Intelligence
Automated process (API)
eliminating the risk of human error
Exposure time, visibility and factual reach
Logo size, placement and competition
Valuation
Consistent method
Based on industry-approved metrics and assumptions
Advertising costs at a discounted price
Net distribution numbers
Benefits
Right Holders
Analyse all aspects of brand exposure
(to ensure right pricing of exposure surfaces)
Provide accurate assessment and
optimization of sponsor performance
Offer sponsors state-of-the-art reporting
Effectively communicate the
commercial benefits of partnership
Show sponsors your true value
Sponsors
Measure and evaluate your
sponsorship exposure – ROI
Assess the impact of sponsorship
on brand recognition
Analyse and compare right
holders partnership proposals
Maximise efficiency of
sponsorship expenditure
Compare sponsorship to
other marketing strategies
About us
We use the latest in computer vision technology, machine learning, social media listening tools and artificial intelligence to measure the sponsorship exposure value across all media and all platforms. We empower teams, leagues and federations to make the right decisions based on a consistent valuation method established on industry-approved standards. We enable brands to get the most out of their logo exposure, maximise their visibility and return on investment.
Our story
The industry had long been lacking consistent and effective methods of accurately measuring sponsorship exposure value. Coming from the world of sports marketing, PR and market research, and being passionate about sports and technology, we established SponsWatch in 2021 with the ambition of becoming the global currency for sponsorship exposure.
some of the brands we are tracking
WHAT OUR CLIENTS SAY ABOUT US
“ Our sponsors were thrilled and impressed by the level of detail that we showed in the report but also by the mere magnitude of SponsWatch”
“ The true differentiator is your ability to capture so much of the exposure, much, much more than what we are used to.”
Patrik Blomquist
Head of Marketing and Sales, Hammarby Fotbol
“ What we really need is a valuation model based on net advertising costs instead of being based on fictive list prices which no one really pays. It seems you have nailed your valuation model.”
Daniel Ivarsson